About
Shoot Point Blank is an indoor shooting range and gun shop, currently one of the top leaders in the niche. They offer multiple locations and varied trainings to help people become responsible firearm owners. The online inventory gives customers a quick and thorough peek at its offered products.
Work
- Visual Design
- Style Guides
- API and Plugin Integration
- Front End Development
- Backend Development
Tech Stack
- Adobe Suite
- Marvel
- WordPress
- PHP
- HTML5/CSS3/jQuery
Problem Statement
The owners of Shoot Point Blank were dissatisfied with the growth trajectory and realized that having a healthy online presence would unlock a wealth of potential for their business. They reached out to Digimid for help. The experts at Digimid conducted a thorough analysis, identifying weaknesses in their online strategy along with a few suggestions that were not being implemented at all.
Solution Implemented
Digimid performed a complete website revamp for Shoot Point Blank to establish a strong basis for the implementation of the proposed online strategy. Since then, our experts have been extending dedicated digital marketing services that include SEO marketing, conversion optimization, consultation for strategy refinement, and efforts to garner a strong digital footprint. Due to optimization in the web framework, consisting of a carefully crafted prospect journey, technical search engine optimization, optimization of CTAs, and creation of diversified business itineraries across renowned platforms, Shoot Point Blank was able to achieve several of its KPIs in a short time.
Results
- 126% increase in Page views/Website Traffic.
- New Visitor increase by 73% every year!
- 73% increment in Brand Engagement.
- 300% more Email signups than the previous year.
- Bounce rate reduced to 5%.
