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Case Study Digital Advertising Portfolio

50% Higher Conversions and 62% More Email Revenue for an Online Ski Store

UtahSkis had 11 physical locations but their online store was losing customers to poor UX, high bounce rates, and checkout abandonment. A full redesign and digital marketing overhaul turned the store into their strongest sales channel.

www.UtahSkis.com
Industry: eCommerce
UtahSkis.com is an eCommerce store for several ski amenities like skis, snowboards, helmets, goggles, outerwear, clothing, and accessories. It has 11 brick and mortar locations statewide and is a leading brand with a loyal clientele. The online store allows buyers to place orders easily, due to intuitive UI/UX and contact-less delivery model.

Challenges

Utahskis.com was facing the issues of low traffic, conversion, and checkout abandonment despite having a wide range of audiences and thus needed to increase audience reach and devise a cohesive strategy for retargeting online customers. Digimid conducted a Site Audit using multiple in-house tools to discover ranking and problem areas for on-page and off-page content, listings, funnel leakage, etc., and presented with a detailed strategy to remedy the issue.

Solutions

UtahSkis partnered with Digimid to enhance the store’s online presence, we carried out

  • Website Conversion rate optimization (CRO)
  • UX/UI re-design Link building
  • social media management
  • Email marketing automation.

Results

UtahSkis experienced a tremendous increase in their overall revenue due to our practices. Other improvements include:

  • Significant Improvement in organic traffic due to link building and on-page optimization.
  • Conversion rate increased by 50% after UI/UX redesign by Digimid.
  • The bounce rate has reduced by 28% as the overall site performance increased.
  • Email specific revenue is up by 62% due to the email automation efforts of the Digimid marketing team.
  • Social engagement also experienced an all-time high.



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